Every indie author has to deal with the question of pricing their works. How high is too high? How low is too low? What’s the sweet spot?
David Gaughran has a great post that discusses e-book pricing at length. One thing he does right off the bat is to “slay a zombie meme.”
Much of the noise on this issue springs from conflating two concepts, namely price and value.
Authors often say something like, “My book is worth more than a coffee.” Or publishers might say, “A movie costs $10 and provides two hours of entertainment. Novels provide several times that and should cost more than $9.99.”
Price and value are two different things.
Cash register keys, courtesy of Zen Sutherland on Flickr, CC BY-NC-SA 2.0
Read that last line again. It’s the crux of his piece, and once you get that part down, everything else he writes makes perfect sense.
Then when you’re done with his post, go and pick up The Sad Girl while it’s still on sale.
Share your thoughts!